Great Headers and their Importance
When you visit a new town where you haven’t been before, you no doubt notice the skyline first - sort of a “calling card” for the city, yes? And when you look at the newspaper, what do you notice first? The headline, of course. And think of your favorite TV show - I bet you’re thinking of the opening Credit »”>credits.
People tend to assess things based on these first impressions of them. Your website is treated just as anything else people see, they will tend to make a judgment based on the header at the top of your page. If your visitors see a header which has a professional appearance, they will assume that the content of your site is also of high quality.
Whether or not your content is as good as your header, visitors will tend to stick around when they see a good header on your site - because they will make that leap of logic. This leads to your readers sticking around longer and looking at your content. This means more traffic, recommendations and even links to your site!
Your header does two things which are vital for your website. One is giving visitors an idea of what sort of content you have on your site. Secondly, it provides a measure of the quality of that content. A good header, at least in the minds of web surfers, equals quality content.
While both of these elements are important, the second is critical. A good header can help your site stand apart form the hundreds, even thousands of other websites which are similar to yours, all in competition for a slice of web traffic.
A professional looking graphic header can work miracles for your websites traffic flow. Even if you don’t give it much thought once it’s up, your visitors will notice.
It is hard to underestimate the value of a well designed and well planned out graphic header. You may not even notice the effects of a good header on your website.
Keeping visitors coming back and staying on your site longer is something which you can ascribe to many factors: content, better search engine rankings, new features and the like. However, in many cases it is your header which is doing all of this work: out in the open, yet behind the scenes.
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