Article Promotion

Urban clothing is more than big baggy jeans, oversized shirts, and fitted caps. It now includes a wide variety of styles and colors that is fashionable the world over. Its evolution from the city streets to the foremost fashion shows is evidence that the style is a major force in the top designer circles. Today just about anyone can wear designer urban clothing and look great. Just like the music that spread to international levels, the urban style is just as popular. Here are some of the top hip hop clothing brands.

Platinum superstar Nelly created a fashion brand for women of all shapes and sizes. His company, Apple Bottom, was obviously named after women with apple bottoms. The brand believes that the clothes should fit the women and not the women fit the clothes. Curvy women know that finding the right fit can be difficult. Apple Bottom designers are dedicated to crafting its jeans for women of different shapes and sizes. Celebrities like Oprah are increasingly flocking to wear these jeans and it is now one of the hottest urban clothing lines around.

Sexy and stylish, Baby Phat has become a bright star in style and fashion with women all over the world. Kimora Lee, the mastermind behind the Baby Phat clothing line, has positioned the brand as the worlds top target brand for female urban clothing. Baby Phats eye-catching clothing represents everything that is feminine, glamorous, and sensuous. The line now includes outerwear, handbags, shoes, lingerie, jewelry, two limited edition Motorola mobile phones and a signature fragrance. Kimora’s experience as a top fashion model, her marriage to hip hop mogul Russell Simmons, her natural sense of style catapulted the brand to the top of the upscale urban clothing lines. Lee’s lavish designs are sought after by top celebrities including Britney Spears, Lil Kim and Alicia Keys.

Beyonce, one of the greatest singers of this generation, has branched into many different areas of business. In the short span of 5 years, she has become a songwriter, record producer, actress, dancer, fashion designer, fashion model, and film producer. One of her successful business endeavors includes launching the fashion line, House of Dereon in 2004 with her mother Tina Knowles. The concept was inspired by the women in her family, namely her grandmother Agnes Dereon. Jeans, shoes, shirts, handbags, and outerwear, are among some of the Dereons inventory.

Marc Ecko, the creative force behind the Ecko Clothing brand, has pioneered the fashion of the youth culture and global lifestyle brand. The brand has expanded to include several lines comprised of Ecko Unlimited (men), Ecko Red (women), Eck Function (outerwear and alternative sports), Marc Ecko Leather (leather goods), Marc Ecko watches, Marc Ecko Scopes (eyewear), Eck Storage (bags and accessories), Marc Ecko Footwear (mens, womens, and childrens footwear), Zoo York (skateboarding, extreme sports, and hip hop), Eck Unlimited Boys and Ecko Red Girls lines. Marc Ecko parlayed his graffiti art into a small business while still in college and it is now a multimillion dollar empire that is sold worldwide.

Lifted Research Group represents the common love of music and fashion by its creators. The company was founded by Jonas Bevacqua and Robert Wright, and the clothing company was rapidly acknowledged by celebrities such as Chris Brown and Kanye West. According to the founders, the company’s success has been the result of listening to their passions instead of their pockets.

Created by Jay-Z, Rocawear clothing quickly became the brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication and design to its consumers. The company diversifyed from young mens wear to womens, juniors, childrens, infants and accessories. Rocawear continues to define and advance urban cultural trends while remaining a true reflection of urban lifestyle.

Sean Diddy Combs has become one of the countrys most honored and successful entrepreneurs. He has an assortment of businesses spanning music, apparel, marketing, advertising, dining, nightlife and philanthropy. Sean John Clothing has grown to an international empire for P. Diddy. His signature collection includes sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women’s wear, and eyewear. The company is certainly going to be viewed as the future of urban fashion.

Filed under: Product Reviews